You’re excited about your new kitchen or bathroom, but you’re also anxious about the process.
One of the most stressful moments for any homeowner is right before the work begins: the moment you’re asked to pay a deposit.
You’ve likely heard the horror stories. We’ve all seen the news reports about “cowboy builders” who demand a huge sum of cash upfront and then disappear, leaving a trail of shoddy work, which often leads to bathroom leaks, and heartbreak. We’ve also heard about the risks of hiring a one-man band.
That anxiety is completely valid. In an industry that, unfortunately, has a reputation for letting people down, knowing what’s fair and what’s a red flag is the most important tool you have to protect yourself.
As a company built on challenging that negative stereotype, we believe in being radically honest about money. We want to show you what a fair, professional payment schedule looks like so you can move forward with confidence. Here are the most important things to remember.
Key Takeaways
- Watch for Red Flags: A request for 40%, 50%, or more of the total project cost upfront is a major warning sign.
- Understand Fair Deposits: A reasonable deposit to secure a booking is typically between 10% and 25% of the total project cost.
- Insist on Interim Payments: The professional standard is to pay for work in stages, after it has been completed. This keeps you in control and ensures your payments align with the progress you can see.
- Avoid Large Cash Payments: Insisting on cash is a red flag for tax evasion and leaves you with no paper trail or financial protection.
The Biggest Red Flag: Demands for Large Upfront Payments
If a builder or fitter asks you for half the money before they’ve even bought a bag of plaster, you should be asking “why?” We know from experience that this kind of demand usually means one of two things, and both are bad for you.
First, it can signal that the business has serious cash flow problems. A professional, financially stable company will have trade accounts and enough operating cash to get a project started. A builder who needs a massive deposit may be using your money to fund other jobs. This places your project at immediate risk.
Second, you lose all your leverage. Once they have your money, what’s their incentive to finish the job to a high standard? Or to even finish it at all? A large upfront payment shifts all the risk from the builder onto you, the homeowner.
An even bigger red flag is a demand for a large sum in cash. Cash payments are often a sign of a trader trying to evade tax and operate outside of the system. While it might come with a tempting “discount,” it leaves you with no paper trail and no financial protection if they disappear.
What is a “Fair” Deposit?
A deposit to secure a renovation is a normal and reasonable request. But its purpose is key. A fair deposit, according to most consumer protection groups and reputable trade bodies, should be in the range of 10% to 25% of the total project cost.
This payment serves as a mutual commitment. It protects the builder against a last-minute cancellation and covers their initial setup, but it’s not so large that it puts you, the homeowner, in a high-risk position before any work has even begun in your home.
The Professional Standard: Paying for Completed Work
Beyond the deposit, the safest and most professional way to structure payments is through an interim or stage payment plan.
This is a very simple and fair concept: you only pay for work as it is completed.
Instead of paying large sums in advance, the project is broken down into clear, logical milestones. You then pay an agreed-upon amount as each of these stages is finished to your satisfaction.
For a bathroom or kitchen refurbishment, a fair schedule might look like this:
- A booking deposit (e.g., 10-25%) to secure the start date.
- An interim payment after the ‘first fix’ (all the initial plumbing and electrical work) is complete.
- A second interim payment after all the plastering and tiling is finished, or, weekly interim invoices like how we do it.
- The final payment only when the project is 100% complete, all fixtures are fitted, and you have signed off on the work.
This type of schedule keeps you in control of your finances and ensures your payments never get ahead of the actual, visible progress in your home.
Our Story: Why This Matters So Much to Us
Our whole philosophy on this was shaped years ago by an experience that, to be perfectly honest, we’ve never forgotten. We were called to a home where an elderly gentleman and his visually impaired wife had been mistreated by a rogue plumber. The work we saw was diabolical, but what was worse was the way they had been taken advantage of.
It was embarrassing and, frankly, infuriating to see someone in our trade behave that way, and it reinforced our core belief that this industry had to be better.
That experience is why we are so passionate about protecting our clients. It’s why we created our Charter Document and why our entire project timeline is designed to protect you, not just us. It’s not just about good business; it’s about integrity.
Our Transparent Process: How We Protect You
Our entire business philosophy is built on earning your trust and challenging the “status quo”. We want you to feel secure from the very first conversation, and our payment structure is designed to do exactly that.
We detail this process in our Company Charter Document, which every client receives, so our commitment is in writing.
A Small Booking Deposit
We ask for a fixed, small booking deposit of £750 (inclusive of VAT) to secure your dedicated start date in our schedule. This is purely a commitment fee to reserve your slot with our team.
No Further Upfront Costs
After that, we do not ask you for a penny more before we start work. We fund the beginning of your project ourselves, demonstrating our financial stability and our investment in your project.
Interim Payments for Completed Work
As the project progresses, we will send interim invoices for the completed stages. You are only paying for the value that has already been added to your home.
Final Payment on Completion
We only send the final invoice once the job is 100% complete, our team has cleared the site, and you are entirely happy with your new kitchen or bathroom. Our three-year labour guarantee then commences, giving you long-term peace of mind.
At the End of the Day, It’s About Trust
At the end of the day, a payment schedule is a direct reflection of a company’s confidence and integrity.
We believe in our process and our people. We know our ‘character first, skill second’ hiring philosophy ensures we have the best, most reliable craftsmen. We are so confident in our ability to deliver a “wow” experience that we are happy to align our payments with our performance.
Your renovation should be an exciting journey, not a source of financial anxiety. A fair payment schedule is the foundation of that peace of mind.
If you are in Cranleigh or the surrounding areas and are ready to discuss your kitchen or bathroom project, we’re here to help. Give us a call for a friendly chat and a free, no-obligation estimate. We’ll be happy to walk you through our entire transparent process.















